BeeYee Noodles - Sandton

About Us
BEE YEE FAMOUS KWAY TEOW FISH BALL NOODLE

Since 1967... formerly at Shenton Way - Sin Chew Jit Poh backlane.

BEE YEE FAMOUS KWAY TEOW FISH BALL NOODLE operated from pushcarts every morning... then moved to old Lau Pa Sat, Amoy Street, New Lau Pa Sat, Orchard Tower, Orchard Plaza, Commonwealth Drive and now 26 Jalan Membina (Foodloft Coffee shop).

They have developed Singapore's first ever fresh Mee Pok noodle kit ready in 20 secs upon preparation, full of the authenticity of noodle sauces for a traditional Mee Pok Noodle. Unlike instant noodles, they use only fresh ingredients without preservatives. pork or lard. Simple to prepare and just so delicious. Add some ingredients of your own and you have that yummy plate conveniently ready for a meal. These well packed boxes of Mee Pok noodle are perfect when you have that Asian craving for food or simply for a late-night supper!

They are one of Singapore’s heritage food showcases, and have market presence in Australia, New Zealand, Indonesia, Malaysia, Thailand, Hong Kong, Macau, Korea, Japan, United Kingdom, Canada, USA and Switzerland. Wow, that’s a huge accolade.

Poised now to embark on a business journey to Africa!
Come try some noodles with BEE YEE, everyone!
Target Audience
Customer Profile:
B2C Audience
1. Consumers in Singapore (product: Bee Yee Mee Pok & Mee Kia)
2. Busy professionals who don’t have time to prepare meals at home (product: Instant Bee Yee Mee Pok & Mee Kia)
B2B Audience
3. F&B distributors locally and overseas (product: instant kway teow mee)
Sample Creative
South Africa Market Expansion
We're thrilled to announce that our traditional Teochew Fishball Noodles are making a grand appearance at the upcoming Taste of Singapore & Asia Roadshow 2024, happening on 27-30 April in South Africa!
🍜Get ready to dive into a bowl of authentic, heartwarming comfort, where every slurp takes you on a journey to the heart of Teochew cuisine!
What to Expect:
🍲 Authentic Teochew Fishball Noodles
🌟 Live Cooking Demonstrations
🌐 Cultural Exchange

Brand > Heritage: Since 1967
Bee Yee's legacy traces its roots to 1967, beginning its journey as a modest pushcart vendor offering traditional Teochew fishball noodles in the back-lane of Shenton Way - Sin Chew Jit Poh in Singapore.  
Brand > Heritage: Iconic Presence
As one of the pioneering family-owned eateries to serve traditional Teochew fish ball noodles from the 1960s to the present, Bee Yee today stands as an iconic presence among Singapore’s heritage foodie destinations.
Product > Channel News Asia’s Belly of A Nation
Bee Yee, a Singaporean heritage food, has been featured on Singapore's CNA program "Belly of A Nation" and nominated for "Favorite Street Food Vendor" by Gastromonth.
Product > Introducing: Singapore's First-ever Fresh Mee Pok Noodle Kit
Introducing: Singapore's First-ever Fresh Mee Pok Noodle Kit
We have developed Singapore's first-ever fresh Mee Pok noodle kit! Ready in 20 seconds, these noodles pack a punch with the full authenticity of the original sambal chilli noodle sauce to delight your senses!
Unlike instant noodles, we use only fresh ingredients without preservatives, pork or lard. Simple to prepare and delicious! Just add ingredients of your choice and you are good to go!